Growth & Marketing 
Your first hundred customers will not come from ads
Why early growth is usually a handful of conversations, repeated with care.
Growth & Marketing
Fresh from the weekend desk
Growth & Marketing
Product & Tech 
Ship smaller, learn sooner
A practical case for releasing the modest version of your idea first.
Leadership 
Hiring your first employee without losing your nerve
What changes when the company stops being just you, and how to prepare for it.
Canadian Ecosystem 
A field guide to Canada’s startup support programs
Accelerators, incubators and public programs, and how to tell which one fits your stage.
Operations & Finance
Cash flow is a habit, not a spreadsheet
A weekly fifteen-minute routine that keeps small companies out of trouble.
Saturday Rituals 
The founder’s Saturday: rest as a strategy
Why the most useful work of the week might be the hours you spend away from it.
Founder Stories
Starting again in a new country, and a new market
On building a company while also building a new life, and what each teaches the other.
Growth & Marketing
Writing a homepage people actually read
Plain words, one clear promise and a next step. A small exercise for your weekend.
Capital & Funding
Grants, loans or equity: choosing the right kind of money
Each type of funding asks something different of you. Know the price before you accept.
Editor’s picks
Stories our editors would send to a friend
The second year is the real founding
Maya Okafor17 Oct 2026
A field guide to Canada’s startup support programs
Priya Raman3 Oct 2026
Starting again in a new country, and a new market
Priya Raman19 Sep 2026
Six books to read slowly this season
Hannah Lee12 Sep 2026
The tools a two-person team really needs
Daniel Reyes5 Sep 2026
Finding your people: founder communities worth joining
Priya Raman5 Sep 2026
Giving feedback when you have never managed before
Maya Okafor29 Aug 2026
The paperwork nobody warns you about
Julien Tremblay29 Aug 2026
Latest from the journal
What founders are reading this month
Saturday Rituals
Six books to read slowly this season
A short reading list for founders, chosen for staying power rather than hype.
Hannah Lee12 Sep 2026 — 4 min read
Product & Tech
The tools a two-person team really needs
A calm look at the software stack, and why fewer tools usually win.
Canadian Ecosystem
Finding your people: founder communities worth joining
How to choose a community that gives back more time than it takes.
Leadership
Giving feedback when you have never managed before
Simple language for hard conversations, and why kindness and clarity go together.
The people behind the pages
Writers and editors who put Startup Saturday together each week
Maya Okafor
Founding EditorMaya edits the weekend edition and writes about the first, messy years of building a company.
Julien Tremblay
Capital & Growth WriterJulien explains funding and growth in language a first-time founder can act on.
Priya Raman
Ecosystem CorrespondentPriya follows the programs, people and cities that make up Canada’s startup scene.
