Founder Stories 
The second year is the real founding
Launch gets the applause. Year two is when a founder decides what the company will actually be.
Founder Stories
The journal
Every story we have published, newest first. Pick a category to narrow the list.
Founder Stories
Capital & Funding 
Before you raise: a quiet checklist for first-time founders
The questions worth answering on a Saturday morning, long before the first investor meeting.
Growth & Marketing
Your first hundred customers will not come from ads
Why early growth is usually a handful of conversations, repeated with care.
Product & Tech 
Ship smaller, learn sooner
A practical case for releasing the modest version of your idea first.
Leadership
Hiring your first employee without losing your nerve
What changes when the company stops being just you, and how to prepare for it.
Canadian Ecosystem 
A field guide to Canada’s startup support programs
Accelerators, incubators and public programs, and how to tell which one fits your stage.
Operations & Finance
Cash flow is a habit, not a spreadsheet
A weekly fifteen-minute routine that keeps small companies out of trouble.
Saturday Rituals 
The founder’s Saturday: rest as a strategy
Why the most useful work of the week might be the hours you spend away from it.
Founder Stories
Starting again in a new country, and a new market
On building a company while also building a new life, and what each teaches the other.
Growth & Marketing
Writing a homepage people actually read
Plain words, one clear promise and a next step. A small exercise for your weekend.
Capital & Funding
Grants, loans or equity: choosing the right kind of money
Each type of funding asks something different of you. Know the price before you accept.
Saturday Rituals
Six books to read slowly this season
A short reading list for founders, chosen for staying power rather than hype.